Reader Response
Program
Cover Ads
Marketplace
Section

Our reader response program provides a combination of traditional reader service cards along with new web-based tools. A coded URL is placed alongside each ad, unique to the advertiser and the issue. When the reader enters the URL in their browser, the hit will be recorded, including time and date. The reader is seamlessly directed to the advertiser’s “true” web site.

Leads are supplied to advertisers in a single, easy-to-use package, either electronically or via printed labels. Subscriber demographics are supplied including herd size and crop acres.

  • Traditional BRC Card
  • On-line Web Card
  • eResponse - Proactive eMail
  • Easy to use reports

Placement of advertising messages on the front cover of the DairyBusiness magazines is available. Three different shape options can effectively call attention to special projects, product launches, inserts within the magazine or a web site. This unique placement and high visibility offer unmatched impact. Positions available on a first come, first served basis. Regular deadlines apply.

$1600 Gross • $1360 Net

  • Rectangle - 4.125” x 2.5”
    Please include .125” bleed on all sides
  • Corner Triangle - 3.5” side x 3.25” bottom
    Please include .125” bleed on all sides
  • Tilted page - 3” x 4”
    Please include .125” bleed on all sides

Get great value with classified advertising available in all DairyBusiness magazines. These special rates include 4/color reproduction. No index listing, direct response or Reader Service is offered. No agency or multiple book discounts available.

Full Edition
12X  8X  4X  1X 
Full Page  1215 1285 1450 1610
2/3 Page  795 845 915 940
1/2 Page  605 640 725 800
1/3 Page  395 420 475 525
1/4 Page  320 335 365 400
1/6 Page  265 275 285 335
1/9 Page  150 155 160 165
1 Col Inch  85 95 100 110

CA/AZ/NV Edition (WDB Only)
Full Page  850 895 1015 1120
2/3 Page  475 555 670 735
1/2 Page  420 450 505 560
1/3 Page  275 290 330 360
1/4 Page  220 230 255 280
1/6 Page  180 190 205 235
1/9 Page  105 110 115 120
1 Col Inch 60 65 70 75