Nonprofit and self-titled campaign will shine light on innovative methods that make farming more sustainable and productive
WASHINGTON, D.C., Sept. 19, 2017— A Fresh Look, a 501(c)(6) organization, has formed to
accomplish the mission of providing trustworthy, research-based information to consumers about the benefits of GMO Farming methods that allow farmers to grow nutritious, affordable food in smarter, more sustainable ways.
The organization has launched a self-titled public education campaign to provide the resources people need to make informed decisions about their food choices. A Fresh Look will showcase successful progressive farming methods that provide measurable benefits to families and farmers alike. The campaign will illustrate ways in which GMO Farming helps farmers produce healthy crops using less resources and fewer chemicals.
A Fresh Look understands there is an abundance of information about genetically modified organisms (GMOs), but believes much of it is confusing and lacks balance. The organization and its campaign seek to provide accurate, usable information to consumers. With a clearer understanding of how their food is made, consumers will be able to make more informed decisions.
“In a time when we’re surrounded by loud opinions on virtually everything, our goal is to arm consumers with accurate information to empower their grocery shopping choices and remove judgement around those choices,” says A Fresh Look Chair John McCreedy.
Other board members include Vice Chair John Enright, Treasurer and Secretary Rodney Perry, and Assistant Secretary Heather Luther.
Animal science experts are also joining the conversation. Terry Etherton, PhD., head of animal sciences and distinguished professor of Animal Nutrition at Penn State University weighed in about the importance of arming consumers with the facts.
“I am proud to support this organization and help in the campaign to show folks how much GMO Farming helps farmers do their jobs in a more sustainable way,” says Etherton.
Marianne Smith Edge, MS, RD, LD, FADA, FAND, a past president of the Academy of Nutrition and Dietetics and founder/principal of The AgriNutrition Edge, says she looks forward to sharing the message of how farming with genetically engineered (GE or GMO) crops is a more efficient, economical and safer way to produce food.
“GMO crops generally need fewer pesticides and produce greater yield per acre,” says Smith Edge. “As a sixth generation Kentucky farm owner, I also know using GE crops requires less tillage of the soil helping to preserve the land for future generations. We must continue to use efficient ways to produce food on the farmland we have available to ensure we can provide food across the globe”.
The importance of GMO Farming is especially significant for farmer moms, who not only grow these crops for a living, but feed their families with them as well.
“It’s hard as a mom buying food for the family to know what’s true and what’s false. That’s why I’m thrilled to support A Fresh Look in its mission to show the public how we farm,” says Elizabeth Bingham, a mom, farmer and agriculture expert. “I feel good about feeding my children the food I grow.”
About A Fresh Look
A Fresh Look was founded when farmers from across the U.S. came together to help answer the questions and concerns heard from families about how their food is grown. A Fresh Look is committed to educating consumers about the benefits of GMO Farming methods, including how GMO crops allow farmers to produce food with less water, land, energy and pesticides.
· We know scientific evidence overwhelmingly supports the safety of food produced from GMO farming.
· We know farming of GMO crops offers environmental benefits, including less water and fewer chemicals.
· We know that farming of GMO crops will help us meet the food security challenges of a growing population and warming planet.
· We know that food marketing should address science-based health and environmental benefits, and not play on consumer fears or convey misinformation that benefits any one type of agriculture.
· We know there is a place in the food system for a range of agricultural methods.
For more on the campaign and its mission and principles, visit www.afreshlook.org.
‘A Fresh Look’ Aims to Highlight Benefits of GMO Farming