A new era of Purina starters

Purina Animal Nutrition

Line with new immune support technology redefines nutrition’s role in calf health

Purina Animal Nutrition introduces a new era of Purina beef calf starter feeds, now with the revolutionary RX3 Immune Support Technology. The unique formula is the most comprehensive solution rooted in nutrition addressing weaning-time stressors and respiratory challenges head-on.

“Respiratory challenges affect one out of every five head[1] and cost the beef industry about $1 billion annually,” said Ron Scott, Ph.D. and beef technical innovation director with Purina Animal Nutrition.[2], [3] “It’s time to change the statistics, and it’s why we’re introducing RX3 Immune Support Technology to all Purina starter feeds.”

 

 

RX3 Immune Support Technology is a precise combination of prebiotics, probiotics and plant extracts. The first-of-its-kind technology works by preparing calves’ natural defense, for an improved response to stress and respiratory challenges.

“Purina starters with RX3 Immune Support Technology do more than provide high-quality nutrition,” Scott said. “Our research shows the technology primes a calf’s immune system, so the calf can better recognize health challenges and bounce back quickly. Keeping calves healthy means less time and money invested in reacting to health challenges, putting more potential dollars back in producers’ pockets.”

RX3 Immune Support Technology is supported by research that started in 2015, seven studies and third-party research partners, including USDA-ARS, University of Minnesota and North Dakota State University.[4], [5]

Research demonstrated calves fed Purina starters with RX3 Immune Support Technology gained, on average, six pounds more than the control group within a 30-day period.[6] The same research showed calves were more uniform because fewer calves were poor performers. Plus, calves achieved a more consistent average daily gain compared to control calves.[6]

RX3 Immune Support Technology is exclusively available in Purina starter feeds, including Purina Precon CompletePurina Accuration Starter feeds and Purina Stress Care Supplement feeds.

Ask your local dealer for Purina starters with RX3 Immune Support Technology or visit purinamills.com/RX3 to learn more.

For more information on preconditioning programs and calf health, sign up to receive monthly cattle management tips at http://bit.ly/2p6Fcr5.

Purina Animal Nutrition LLC (www.purinamills.com) is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. Driven to unlock the greatest potential in every animal, the company is an industry-leading innovator offering a valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Purina Animal Nutrition LLC is headquartered in Arden Hills, Minn. and a wholly owned subsidiary of Land O’Lakes, Inc.


[1] Brooks KR, Raper KC, Ward CE, Holland BP, Krehbiel CR, Step DL. Economic Effects of Bovine Respiratory Disease on Feedlot Cattle During Backgrounding and Finishing Phases. Accessed May 5, 2017. http://pods.dasnr.okstate.edu/docushare/dsweb/Get/Document-6830/P-1027%20Economic%20Effect%20of%20BRD1.pdf

[2] Brodersen BW. Bovine respiratory syncytial virus. Vet Clin North Am Food Anim Pract. 2010;26(2):323-333.

[3] Griffin D, Chengappa MM, Kuszak J, McVey DS. Bacterial pathogens of the bovine respiratory disease complex. Vet Clin North Am Food Anim Pract. 2010;26(2):381-394.

 

 

[4] Summary of Purina studies CG131, CG153, CG165 CG171 and PMI studies at University of Minnesota and North Dakota State University.

[5] Broadway, P., J. Carroll, N. Burdick Sanchez, A. Word, B. Littlejohn, and D. Paulus Compart. 2018. Prebiotic/probiotic blend attenuates the innate immune response of steers to a BRD challenge. J. Anim. Sci. 96(Suppl 3):23.

[6] Summary of Purina studies CG131, CG153, CG165 CG171 and PMI studies at University of Minnesota and North Dakota State University.

[7] Broadway, P., J. Carroll, N. Burdick Sanchez, A. Word, B. Littlejohn, and D. Paulus Compart. 2018. Prebiotic/probiotic blend attenuates the innate immune response of steers to a BRD challenge. J. Anim. Sci. 96(Suppl 3):23.

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