Recent Google trends data revealed the most popular big game snacks by state, and 28 states (or 56%) named a dish that included cheese—from tacos to dips and cheeseballs to charcuterie boards.
“Cheese has always been a game day staple, but this year, we are seeing record-breaking cheese sales and a huge increase in game day recipe searches,” says Suzanne Fanning, Chief Marketing Officer for Wisconsin Cheese and Senior Vice President at Dairy Farmers of Wisconsin. “The desire for recipes with cheese—the ultimate comfort food—coupled with the continued craze for charcuterie boards, ensures that cheese will be the real winner of the Big Game.”
America’s appetite for cheese continues to grow and Wisconsin specialty cheese sales are currently outpacing the entire category.
“We are planning to triple our fulfillment capacity in the coming months,” says Ken McNulty, owner of Wisconsin Cheese Mart. “We saw a huge increase in our online sales thanks to shifting customer demand and the Dairy Farmers of Wisconsin’s continuing marketing efforts.”
Wisconsin cheesemakers have the same sense of pride and passion for what they do as some of the world’s best athletes, taking home more cheese awards than any other state or country year after year. Much like Patrick Mahomes and Tom Brady, Wisconsin cheesemakers are the best of the best, all bearing a license to make cheese – a requirement that is unique only to Wisconsin. The elite few also go through over 10 years of rigorous hands-on training to become Wisconsin Master Cheesemakers, a title only given to just over 90 cheesemakers in the 27 years since the esteemed program began.
No matter what team you’re cheering for this Sunday, get things started with a strong starting lineup, including a cheese board, beer and cheese pairings, game day recipes and much more at WisconsinCheese.com.