With 20 years of experience in the agri-food industry, including 12 with the Bel Group, Cristine Laforest has developed her sales and marketing expertise in the consumer goods sector, notably at Procter & Gamble, and more specifically, in dairy products at Yoplait and Saputo.
After joining the Bel Group in 2008 in the marketing department, she was promoted to the position of Vice-President Marketing and Sales for Bel Canada in 2013. Throughout her career with the company, her bold vision has contributed significantly to the exceptional growth of the Canadian subsidiary, developing its core brands such as The Laughing Cow®, Mini Babybel® and Boursin®. Cristine Laforest has been a key player in the company’s transformation and, since 2017, has been supporting its reorganization and the redesign of its business model, with the implementation of a new sales structure with recognized brokers and distributors throughout the country.
As General Manager at Bel Canada, Cristine Laforest leads the development of the subsidiary, which will soon have 200 employees across the country. She relies on the expertise of her management committee, established following her appointment, and intends to continue to build her teams in a context of growth, but also a time during which the food sector faces major challenges. Ms. Laforest succeeds Catherine Thomas, whom the Bel Group thanks for her work over more than 10 years at the head of the Canadian subsidiary and wishes a well-deserved retirement.