Blue Bunny® and A&W® Team Up for National Root Beer Float Day
Fans Can Receive $1 Off Classic Root Beer Float Ingredients
LE MARS, Iowa, Aug. 1, 2017 – In celebration of National Root Beer Float Day on Sunday, August 6, 2017, Blue Bunny® Ice Cream and A&W® Root Beer have teamed up to offer root beer float lovers across the country a special deal to enjoy one of the most iconic summer dessert beverages.
Fans will receive a $1 discount with the in-store purchase of one 7.5-8-oz. 6-pack or two 2-liters (Reg. or Diet) A&W Root Beers and one Blue Bunny 46-48-oz. Ice Cream to create their own fun and flavorful classic root beer floats at home.
“We are thrilled that Blue Bunny and A&W came together in honor of the summer holiday,” says Josh Tubbs, Blue Bunny brand manager, “What better way to enjoy summer with friends and family than to treat each other to a delicious combination of premium quality ice cream and root beer?”
The promotional offer will be available beginning on National Root Beer Float Day, Sunday, August 6, through August 31. Consumers should visit retail locations that sell Blue Bunny ice cream and A&W root beer to redeem this offer in store and add a little fun and playfulness to summer.
The legend of the first ice cream float dates back to a hot summer day in Philadelphia, Pennsylvania in 1874, when a soda vendor ran out of ice at his soda stand. He ingeniously substituted ice with vanilla ice cream from a nearby ice cream vendor—thus, the creation of the float. The treat was wildly popular and has since been an American summertime staple.
About Blue Bunny Ice Cream
For more than 100 years, Blue Bunny has been bringing delicious ice cream available in a variety fun flavors to families —adding a little playfulness to any occasion. Blue Bunny offers over 75 flavors of ice cream and frozen novelty products, available at grocery retailers and convenience stores nationwide. For more product or store locator information, visit BlueBunny.com.
In 1919, A&W’s founder Roy Allen set up a roadside drink root beer stand in Lodi, Calif., at a parade honoring veterans of the first World War. With his root beer an instant success, Allen took a partner, Frank Wright, and named the beverage we know as A&W Root Beer. Today, it is the No. 1 root beer brand in the U.S., available in regular, diet and TEN calorie varieties as well as regular and diet cream soda. A&W is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS), a leading producer of flavored beverages in North America and the Caribbean. For more information, visit RootBeer.com or DrPepperSnapple.com and follow A&W at Facebook.com/AW.