McDonald’s Canada to highlight menu items made with 100% Canadian dairy in its summer soft serve campaign
Use of Blue Cow logo brings together two of Canada’s most iconic brands
“Dairy Farmers of Canada is very pleased to welcome McDonald’s Canada to the Blue Cow family,” said Pierre Lampron, President of Dairy Farmers of Canada. “McDonald’s Canada’s adoption of the Blue Cow logo speaks volumes about their confidence in Canadian dairy farmers and the stringent standards they uphold every single day in producing high-quality milk.”
“The inclusion of the Blue Cow logo in our summer soft serve campaign advertisement is important, as we want Canadians to know that we’re sourcing and supporting Canadian dairy that’s part of the classic McDonald’s soft serve they know and love,” said Jean-Guillaume Bertola, Director, Brand Strategy, McDonald’s Canada. “This relationship with Dairy Farmers of Canada is one of the many ways we are showcasing our commitment to our Canadian-based suppliers and farmers, and providing quality ingredients to our guests coast-to-coast.”
In just a few short years since its launch, the Blue Cow logo has already become one of the most recognized and most trusted brands in the country. Nearly 500 licensees and more than 8,000 products now feature the Blue Cow, which has been recognized as one of the top three most influential logos in Canada, according to Cohesion Strategies. Nine out of ten Canadian consumers now recognize the logo.
The strength of the logo stems from the faith consumers have in Canadian farmers. The logo is underpinned by proAction®, the industry’s robust quality assurance program, under which Canadian farmers demonstrate high standards in areas such as food safety, sustainability and animal care.
“Canadians want to know what is in the foods they consume and where they come from, and the Blue Cow provides that clarity,” added Lampron. “It’s emblematic of the industry’s commitment to excellence in producing the high-quality Canadian milk ingredients used in the dairy products consumers enjoy.”
Dairy Farmers of Canada is the national policy, lobbying and promotional organization representing Canadian dairy producers. DFC strives to create stable conditions for the dairy sector in our country. It also seeks to maintain policies that promote the sustainability of Canadian dairy production and promote dairy products and their health benefits.
In 1967, Canadians welcomed the first McDonald’s restaurant to Richmond, British Columbia. Today, McDonald’s Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 100,000 people from coast-to-coast, and more than 90 per cent of McDonald’s 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion spent on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald’s Canada visit McDonalds.ca.