Breeding the right kind of cow is key to dairy profitability

Joel Hastings

Lloyd Holterman, with his wife Daphne, at Rosy-Lane Holsteins

Lloyd Holterman is convinced that breeding the right kind of cow is the key to his dairy farm’s profitability. With his wife Daphne, and their two partners, they milk 1000 cows near Watertown, Wisconsin. Holterman likes high performing, trouble-free, healthy cows and in this episode of DairyVoice podcast, he talks with Joel Hastings of DairyBusiness News about how and why he breeds his Holsteins. As Lloyd explains, you’ll see why he was named to the CDCB’s Producer Advisory Council.

To listen to episode 18 of DairyVoice, go to or right here on DairyBusiness News. You can also listen to this or past DairyVoice podcasts through any of the major podcast providers. For Alexa users, you can play the podcast through your device’s podcast provider.


Rosy-Lane Holsteins partners: From left are Jodan Mathews, Tim Strobel and founding partners Lloyd and Daphne Holterman.




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