CA: Dairy Trends Report Issued by California Council

Dairy Council of California recently released its Fall 2017 Trends Report, a biannual report that identifies food and nutrition issues likely to impact the dairy industry in the next one to three years.  The six-page illustrated report includes key findings:

  • An increased opportunity to keep dairy foods relevant in consumer diets by highlighting the health benefits of individual foods, rather than grouping all milk and dairy products together or focusing on single nutrients.
  • Consumers are becoming less connected with agriculture, even as their interest in where their food comes from continues to grow. The dairy industry needs to continue proactively educating consumers on milk and dairy foods production.

These are the trends identified and described in the report:

Importance of Ag Literacy—Turning Misinformation into Opportunity: Consumers are becoming less connected with agriculture, even as their interest in where their food comes from continues to grow.

Meal Kit Delivery on the Rise: More demand for food convenience options leads to rise in meal kit delivery.

Individual Foods Link to Health Benefits: More research focuses on the health benefits of individual milk and dairy foods rather than single nutrients.

Early Intervention Key to Long-Term Health: Dealing with childhood obesity may require looking at prenatal and generational factors such as eating habits.

Building Trust in Communities: Demonstrating social responsibility continues to build trust with consumers.

The report is available to read and download from Dairy Council of California’s website: