A new agriculture tv series is getting the spotlight this fall. ValleyPBS in Fresno, Calif., will air a new series exploring agriculture in the United States entitled, “American Grown: My Job Depends on Ag.” The agriculture tv show will be an unbiased, in-depth look at the issues that inspired the Facebook group-turned-movement, the future of the industry, and the stories of how agriculture touches us all far beyond the table, from the clothes we wear to the roof over our heads. The announcement came at a joint press conference on Feb. 11 at World Ag Expo in Tulare.
“With a movement so big in our backyard, evoking passionate emotions from all points of view, ValleyPBS wanted to impartially explore these issues and the thread that binds seemingly unconnected jobs to this driver of our nation’s economy,” said Jenny Toste, CEO of ValleyPBS. “It fits perfectly with our mission to tell the Valley’s stories in an uninterrupted, long-form way that educates our viewers to make their own informed decisions.”
The show will be co-produced by 18THIRTY Entertainment, through the lens and storytelling of writer and director Jeff Aiello. 18THIRTY is a production partner with ValleyPBS. “American Grown is a show that we believe will go national as well. We’re giving a voice to the untold stories of agriculture because it touches all of us in ways we don’t even know,” said Jeff Aiello, owner of 18THIRTY Entertainment. “When I saw how quickly the ‘My Job Depends on Ag’ movement spread, I knew it had hit on something that resonated with a lot of people, and we needed to do a television show exploring those issues.”
ValleyPBS is in the process of securing funding for the show. Interested persons or businesses can contact Elizabeth Laval at (559) 266-1800 ext. 350. The promo video for the show can viewed below and follow the “American Grown: My Job Depends on Ag ” Facebook page here.