Canadian Holstein Magazine to Cease Publication

The publisher of the Holstein Journal in Canada has announced that the monthly magazine will cease publication with the current March issue.  For 81 years the magazine has reported on the registered Holstein industry in Canada, carrying advertising from breeders, genetic companies and select commercial firms.

In an editorial in the March issue, Publisher Peter English, the company’s owner, thanked supporters but said that advertising revenue was no longer covering costs.

He said, “In recent years there has been a steady decline in breeding stock sales and embryo sales at both the farm gate and through public auction sales. This trend has had a major impact on the erosion in breeder advertising.

“At the same time, we are competing with the internet and social media brands such as Facebook, Twitter, Instagram, Snapchat and others to communicate activities in the breed and to promote breeding stock and embryos for sale.”

English said he will be continuing the Journal’s web site - - and the photo contests for show cattle - the All-Canadian and Red & White All-Canadian contests.

Longtime editor Bonnie Cooper, a UW Madison graduate, reports she will be taking on industry communications assignments.  She grew up on her parents’ Moss Oak  registered Holstein farm near Madison, Wis., but will continue to reside in Canada.

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