“The United States is an extremely profitable dairy market for the EU; we must leverage that power in correcting this deeply frustrating inequity,” Auricchio writes. “I urge you to utilize all available tools to remedy this situation. Let us at least consider imposing the same restriction on them that they do on us: require that they not sell cheeses by these names into our market, as long as we are locked out of theirs.”
The United States is Europe’s number one export market for cheese, totaling approximately $1 billion in annual sales, but the EU restricts competition from the United States in many cheese categories, contributing to a massive $1.6 billion U.S.-EU dairy trade deficit, the letter states.
“Europeans can sell their asiago, parmesan, feta, etc., in Wisconsin, but cheesemakers like me are blocked from selling Wisconsin cheeses by the same names in Europe,” Auricchio writes, noting that it is “truly aggravating” that “while we are shut out of their market, which includes some of the highest cheese-consuming nations in the world, the United States allows EU companies to sell their cheeses with these names into our lucrative U.S. market – competing with us for our own U.S. consumers.”
The full text of the letter can be found on the continues to encourage the Administration to evaluate the full range of tools at its disposal to address the deeply asymmetrical nature of the U.S.-EU food trade relationship.. The United States last month rebuked the EU for its abuses on GI policies in the annual from the Office of the U.S. Trade Representative (USTR). CCFN