Zoetis Dear Dairy campaign seeks letters of appreciation and gives back
Times are tough, but the dairy industry is resilient. Zoetis is encouraging dairy enthusiasts to celebrate June Dairy Month by giving them the opportunity to write love letters and notes of appreciation to the dairy industry, whether it’s a note of thanks to their on-farm staff, milk hauler or veterinarian, or a reflection on their passion for farming regardless of its challenges. Participation will also result in donations to The Great American Milk Drive — an initiative by Feeding America® that aims to provide milk, a nutrient powerhouse, to food banks and families in need across the country. Milk is one of the most requested items at food banks, but often the least donated. As communities recover from COVID-19, there is opportunity to provide support when people need it more than ever. Here’s how it works:
Step 1: Enter a love letter.
Zoetis is asking those in the dairy industry — or anyone who simply admires dairy producers — to visit DearDairyLetters.com from June 1 through June 19, 2020, to write a love letter that is 300 words or less, showing appreciation for a person, place or thing in the dairy industry.
Step 2: Vote on a favorite.
Zoetis will choose the top ten letters, and the public will then have the chance to vote on their favorite at DearDairyLetters.com from June 23 to June 29, 2020.
Step 3: The top three letters win.
The writers of the three letters that receive the most votes will be gifted an illustration of their submission by the well-known Sunny Beach Farm Studio artist Larry Schultz, a prize as unique and special as the dairy industry itself.
Zoetis will donate $5 for every letter submitted and vote casted, up to $5,000, to The Great American Milk Drive. To get involved, visit DearDairyLetters.com or follow along on the Dairy Wellness Facebook and Twitter accounts.
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 65 years of experience in animal health, Zoetis discovers, develops, manufactures, and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2019, the company generated annual revenue of $6.3 billion with approximately 10,600 employees. For more information, visit ZoetisUS.com.