Charleston|Orwig to share Consumer Perspectives on Food Labels

Mark Gale will share Charleston|Orwig’s research about consumer perspectives on food labels at the Animal Agriculture Alliance’s 2018 Stakeholders Summit set for May 3-4 at the Renaissance Capital View Hotel in Arlington, Va.

Over the past 30 years, Gale has made the journey from police beat reporter at the daily Tampa Times to creative director to partner and CEO at Charleston|Orwig. He has kept a keen eye on digital communications from the very beginning. While he prefers to spend time helping clients develop proactive corporate social responsibility and sustainability practices, he also gets in the trenches to work on crisis communications.

Research by the Charleston|Orwig team and their partners reveals how declining trust in the food system and increased interest in transparency are reshaping the value of food labels and how protein consumption trends may change in the face of a new era. Covering everything from the what consumers look for on labels, to the perception of antibiotics, to expectations of animal welfare certifications, to the texture of meat products, this insightful research walks through how the industry can expect to adjust to a changing world.

Gale will explore questions like how labels are influencing consumer interest in animal production practices and what concerns exist in the alternative protein space. Attendees will hear about what the future of food labels may look like and how the agriculture industry can evolve with them to protect our roots.

Last day for early registration!

Today, April 10, is the last day for the early registration discount! If you register for the Summit today, you will get the early bird rate. General registration rates will begin tomorrow. An additional discount is available to members of the Animal Agriculture Alliance. To register, visit animalagalliance.org/summit.

Be sure to check the Summit website for the most up-to-date Summit information. You can also follow the hashtags #AAA18 and #ProtectYourRoots for updates about the event. For general questions about the Summit please contact [email protected] or call (703) 562-5160.