No. 1 Greek Yogurt Brand goes beyond yogurt, capturing growth & share in four new food & beverage categories
Chobani today announced that veteran finance executive Jody Macedonio will serve as Chief Financial Officer, effective Dec. 28, 2020.
Macedonio, who will report to Chobani President & COO Peter McGuinness, is joining Chobani at an exciting time as it enters and grows in four categories: plant-based oat milks, dairy & plant-based oat creamers, functional wellness beverages, and a new probiotic yogurt portfolio. This comes as Chobani continues to grow by double digits in total dollar sales in grocery outlets1 and online.
Specifically, Chobani’s yogurt business is also growing double-digit and continues to outpace the yogurt category1 by more than twofold.
In oat milk, Chobani is now the #2 brand in US Food market share in just eight months since its launch2 and exceeded its plan by over 100% in revenue.
To help support this growth, Chobani’s interim CFO Michelle Brooks will continue her role as Treasurer and take on the newly created role of Chief Business Development Officer. Brooks remains on the Executive Leadership team, reporting to Macedonio.
Despite the challenges of the global COVID-19 pandemic, Chobani spent 2020 investing in its people, communities and innovation. Chobani donated more than 7 million products to food banks coast to coast, turned its cafe into a food pantry, kept its workforce safe and supported and its plants operating 24/7 while providing special benefits to its essential workers like additional quarterly bonuses and daily childcare stipends. The company also recently announced a commitment to a starting wage of $15 an hour, more than double the federal minimum wage. This investment brings its average wage to $19 an hour for its essential workers. During this time, Chobani has also launched over 50 new products across four categories continuing to bring better food to more people.
Macedonio has more than 20 years of global experience as a finance executive in the consumer goods industry. Most recently she served as the CFO of 8th Avenue Food & Provisions, a PE backed CPG company affiliated with Post Holdings and prior to that CFO of Dean Foods.
Quickly rising through the ranks in senior finance roles at multi-nationals like Henkel AG, PepsiCo, Nestle, and SmithKline Beecham, she’s led complex turnarounds, productivity initiatives, restructurings and large-scale post acquisition integrations.
“Chobani has made incredible strides in a short period of time – as a brand, there is no better place to be in food. Growth via innovation has been impressively smart and nimbly executed. I look forward to joining the team to help drive continued, strategic growth as Chobani broadens its portfolio to additional food categories,” said Macedonio. “With its people-first culture, and Chobani’s philosophy of investing in its employees, making more nutritious food more accessible to all and meaningful support for its communities, I’m incredibly excited and grateful to be a part of the Chobani family.”
Brooks’s new role as Chief Business Development Officer reflects her exceptional investment experience and her broad-based business acumen. Brooks will continue to play a key role in representing Chobani with its lender community and lead new ventures to deliver even more performance and growth.
“Michelle has been incredibly instrumental in helping us achieve amazing growth, notably in 2020. Her commitment and passion for Chobani’s mission exists in everything she does, and we are so grateful she has accepted this new leadership role,” said McGuinness.
Chobani recently announced the debut of the new World of Chobani Probiotics, a range of organic oat-based functional probiotic drinks and a full portfolio of dairy based probiotic yogurts and drinks, kids pouches and shakes all with a special blend of immune supporting probiotics. Chobani also added new items to the company’s batch-made oat milk platform, including the vegan-friendly Chobani® Oat Zero Sugar3 with 0 grams of sugar and two new Chobani® Oat Coffee Creamers.
For more information about all Chobani products, please visit http://www.chobani.com.
Our founding mission was “better food for more people” but over a decade later, as we’ve grown from a yogurt company to a food-focused wellness company, Chobani has expanded its guiding vision to achieve nutritional, social, and environmental wellness. Leading the change is Chobani’s ambition “to make universal wellness happen sooner.” In short, Chobani uses food as a force for good for all, focusing philanthropic efforts on humanity and giving a portion of the company’s annual profits to support the needs of our communities. As the maker of America’s No. 1-selling Greek Yogurt brand, Chobani has since expanded its portfolio to include oat milks, non-dairy probiotic drinks, and dairy- and plant-based creamers. All Chobani products are kosher certified, contain live and active cultures, and are made without any artificial flavors, sweeteners, or preservatives. Chobani products are available nationwide throughout North America, with manufacturing in Australia, and distribution in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani
1 Source: Nielsen U.S. Food, Building Calendar Year week ending 12/12/20
2 Source: Nielsen U.S. Food, Building Calendar year week ending 12/13/20
3 Not a low calorie food