Consumer Insights, Innovation, and Trends in Better-For-You Ice Cream & Frozen Novelties


New Webinar

Tuesday, August 4, 2020 | 1:00 p.m. Eastern

With the right ingredient technology, desirable taste and texture are achievable in better-for-you frozen treats!
More than ever, consumers are acutely aware of the benefits of healthy living. Indulgent categories such as ice cream and frozen novelties will need to continue to balance taste with permissible indulgence. Health-driven formulation changes can often come with challenges and perceived impacts to product integrity. However, with the right solutions, products can strike the right balance between health and having a delicious, indulgent taste.
During this new IDFA webinar, Beth Bloom from Mintel will discuss consumer insights, innovation examples, and trends in the ice cream and frozen novelty space, including insights on the impact of the COVID-19 pandemic. Mark Robert from Tate & Lyle will discuss the formulation challenges when creating better-for-you ice cream and frozen novelty products, as well as how to overcome these through a variety of ingredients and solutions. These featured panelists will also review technical examples for delivering keto-friendly, reduced sugar, functional benefits, and more.
Please join IDFA, Tate & Lyle, and Mintel for this informative hour at 1 p.m. Eastern on August 4.




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