Content Now Available for Week Five of The Dairy Signal™


Professional Dairy Producers® – PDPW has released the speaker and content line up for week five of The Dairy Signal™.  Developed by fellow dairy farmers from the PDPW Board of Directors, The Dairy Signal is a weekly series of free educational episodes offering insights and resources for fellow dairy farmers and other food system professionals throughout the value chain.



Each day during The Dairy Signal, respective speakers break down the day’s dairy business and market dynamics and offer tools to get farmers through the day and weeks ahead until the world stabilizes. The episodes air live from 12:00-1:00 PM CT each Tuesday, Wednesday, and Thursday; recorded sessions are available later in the day. The Spanish translation, La Señal Lechera™, is also available via recording.

Wisconsin Governor Tony Evers, guest speaker on last week’s episode of The Dairy Signal on April 28th, explained that Wisconsin is receiving about $2 billion in federal funds from the recently passed CARES Act and that his staff is currently working on how to distribute those dollars appropriately.

Gov. Evers said, “The agricultural industry in Wisconsin was the first essential business identified by us – not only is it part of our heritage but also part of our future. The last thing we want is people suffering and not having the food and nutrition the hard-working farmers in Wisconsin provide. We will continue to make sure we are advocating for farmers at the federal and state level.”



“Cows still get milked every day, and the land is still getting planted. Dairy farmers are people that believe in the future. Their passion is still rooted in feeding America,” said Shelly Mayer, Executive Director of PDPW and dairy producer from Slinger, Wis. “We need to lean into one another, helping each other be strong, navigating forward, because forward is the best and only direction we know.”

Our dairy industry and lives are changing daily and our need for accurate business information is vital. Content on The Dairy Signal will be updated as new information becomes available.

Here is a look at this week’s presenters and topics:

Tuesday, May 5
Learn up-to-date market insight and where the industry is headed and get an inside look at how the cheese industry has been impacted. Episode presenters include:

  • Dr. Mark Stephenson of UW-Madison Director of Dairy Policy Analysis and Director of Wisconsin’s Center for Dairy Profitability
  • John Umhoefer, Executive Director, Wisconsin Cheese Makers Association

Wednesday, May 6
Hear about the latest market updates and practical steps to make the right decisions for your operation and protocols necessary for farm safety. Episode presenters include:

  • Charles Palmer, Partner and Sub-practice Leader, Workplace Safety and Health, Michael Best & Friedrich LLP
  • Dr. David Kohl, Co-owner of Homestead Creamery in Wirtz, Va., and Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship in the Department of Agricultural and Applied Economics at Virginia Tech, Blacksburg, Va.

Thursday, May 7
Tune in for updates on current news, economic trends and the ongoing global impact and what’s ahead and also hear how the Defense Production Act is affecting the meat processing industry. Episode presenters include:

  • Dan Basse, Economist and President of AgResource Company, a domestic and international agricultural research firm
  • Steve Van Lannen, President and Chief Operating Officer of American Foods Group

Randy Romanski, Interim Secretary of the Wisconsin Department of Agriculture, Trade and Consumer Protection, teamed up with Gov. Evers on The Dairy Signal during the April 28th episode. He wrapped up the session saying, “Thank you dairy farmers for the work you do every day, and the work you’ve been doing every day throughout the Covid-19 impact that feeds Wisconsin, America and the world.”

All episodes are free and open to the public, accessible from For more information, contact PDPW at 800-947-7379 or by emailing Follow along digitally in advance of and during the sessions by following @dairyPDPW and using #TheDairySignal on Facebook, Twitter, Instagram, and LinkedIn.

Professional Dairy Producers (PDPW) is the nation’s largest dairy producer-led organization of its kind, focusing on producer professionalism, stakeholder engagement and unified outreach to share ideas, solutions, resources, and experiences that help dairy producers succeed.

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