Cultivate new ideas, strategies and thinking


PDPW executive-level program, held Jan. 14-16, 2020, in Corpus Christi, Texas

With agriculture and the dairy industries at a crossroads, management skills, global and local awareness, flexibility and mental acuteness are more critical to success than ever. The 2020 PDPW Managers Academy for Dairy Professionals™ will bring together progressive dairy farmers, agribusiness leaders, and food system executives, to learn from elite professional development speakers, out-of-industry tours, and like-minded peers that will stretch their business savvy.

The three-day program will be held Jan. 14-16, 2020, at the Omni Corpus Christi Hotel, 900 North Shoreline Boulevard, Corpus Christi, Texas.

Two expert trainers will facilitate the 2020 professional development program, including Dr. Holly Green and Michael Hoffman.

Holly Green is CEO and managing director of the Human Factor, a consulting firm that develops leadership knowledge, skills and competencies. As a behavioral scientist and experienced business leader, Holly has worked with the U.S. Navy SEALs, Top Gun Fighter Pilots, Olympic athletes, senior NFL referees, the FBI Leadership Academy, and two U.S. Presidents.

Holly will work with attendees on Day 1 of the program line-up to reveal attendee’s cognitive tendencies and revamp their minds with new thinking, ideas and strategies. Attendees will discover the brain’s innate talent for forming patters, creating connections and answering questions, and pivot to make new neutral connections, challenge assumptions and maintain focus.



Michael Hoffman, founder and owner of Igniting Performance Inc., specializes in the skill of sales, customer loyalty and leadership. Michael is highly interactive and offers techniques and tactics necessary for leaders to own their jobs “on purpose” with an “own it-ship” attitude and professionalism.

On Day 3 of the program line-up, Michael will reveal the value of a goal-based coaching approach. He’ll highlight that coaching employees to think and do within their realm of influences will create a culture of ownership. Exploring the management cycle and different types of coaching conversations, attendees will learn strategies to set expectations, conduct meaningful reviews and deliver useful feedback.

To learn more about the in-class training, preview the out-of-industry tours held on Day 2 of the program, or to register, visit or contact PDPW at 1-800-947-7379.

Registration includes all sessions, training materials, meals, reception tours and tour travel.  Hotel accommodations will be at the Omni Corpus Christi Hotel, Corpus Christi, Texas, with a special $139/night rate available through Dec. 23, 2019.  Call 800-843-6664 for hotel reservations.



Follow along digitally in advance of and during the event by following @dairyPDPW and using #ManagersAcademy2020 on FacebookTwitterInstagram, and LinkedIn.

Managers Academy for Dairy Professionals is an accredited training and offers up to 15.75 Dairy AdvanCE continuing education (CE) credits and up to 12.0 non-scientific CEs for the University of Wisconsin-Madison School of Veterinary Medicine. To learn more or secure credits, visit

Professional Dairy Producers (PDPW) is the nation’s largest dairy producer-led organization of its kind, focusing on producer professionalism, stakeholder engagement and unified outreach to share ideas, solutions, resources and experiences that help dairy producers succeed.

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