Dairy Farmers of America Launches Mülü in Select Target Stores Throughout Chicago, Minnesota and Wisconsin

The original nutrient-rich superdrink gets a mainstream makeover

Consumers are constantly chasing and looking for the next big trend in health drinks. As each new beverage hits the market, many forget about the original superdrink: milk.

Recognizing some may need a reintroduction to what this wholesome beverage provides, Dairy Farmers of America (DFA), a national dairy cooperative owned by family farms, is introducing Mülü – the original energy-packed, vitamin-rich, superdrink with a new, modern look.

 

 

Mülü is for trendsetters who stand out from the pack and who are on the go, those looking for a boost before or after a workout and those in search of a quick and easy drink packed with energy. Mülü offers more than 10 grams of high-quality protein per serving, plus calcium and seven other essential nutrients, including vitamins A, D and B12, niacin, riboflavin, phosphorus and potassium.

“For thousands of years people have enjoyed milk for all of its benefits,” said Monica Massey, executive vice president and chief of staff at DFA. “In recent years though, we’ve gotten distracted by new and flashy. With Mülü, we’re giving consumers a second ‘first impression’ of milk and celebrating what has always been: a drink with incredible nutritional benefits.”

Mülü is available in a 10-ounce, single-serve container, in both whole milk and 2% reduced fat chocolate milk, and can be found in the dairy case at more than 130 Target stores throughout Chicago, Ill., Minneapolis, Minn., Milwaukee and Madison, Wis. Visit drinkmulu.com to find a participating Target location on our Mülü map and check out @DrinkMulu on Instagram and Facebook to learn more about the benefits of milk.

Dairy Farmers of America is a national, farmer-owned dairy cooperative focusing on quality, innovation and the future of family dairies. While supporting and serving more than 14,000 family farmers, DFA works with some of the world’s largest food companies to develop ingredients that satisfy their customers’ cravings while staying committed to social responsibility and ethical farming. For more information, please visit dfamilk.com.