Learn Brand Strategies from Harley Davidson
Ken Schmidt, Harley-Davidson Motor Company’s former director of communications strategy, was tasked with restoring the motorcycle maker’s image in 1985. Today, the company is considered one of the most iconic examples of consumer and brand loyalty, and Schmidt is widely regarded as a brand visionary. He’s now slated to share his strategies for success at Dairy Forum 2019, which will examine the path forward to growth and prosperity for dairy.
In his session, “Open the Throttle and Dominate Your Marketplace,” Schmidt will describe how dairy companies can build a vocal customer base, create a loyal corporate culture and develop leaders who inspire and motivate. One key message he’s expected to share: Every company’s competitive edge is based on a story, not a product.
Dairy Forum is the premier event for dairy food executives to connect with other industry leaders, advance your knowledge and discover new perspectives on issues that are important to our industry. Please join us in January for conversations on what we can do to move dairy forward.