“IDFA is so pleased to see the Healthy Fluid Milk Incentive program take flight through this important partnership between USDA and the Baylor University Collaborative on Hunger and Poverty. Today, more than 43 million people receive critical assistance through the SNAP program, with the number of food insecure Americans growing each day due to the pandemic. IDFA has been instrumental in working with anti-hunger champions in Congress and USDA to create the SNAP incentive program. HFMI provides incentives to SNAP recipients to purchase and consume more healthy, nutritious fluid milk. Roughly 43% of SNAP households have children, and IDFA wants to remove barriers so participants and their children can get at least the minimum number of daily dairy servings recommended by the Dietary Guidelines for Americans. As the American Academy of Pediatrics has found, dairy products
“According to USDA, through a cooperative agreement with the Baylor University Collaborative on Hunger and Poverty, SNAP participants shopping at select grocery stores in Texas will receive incentives for purchasing qualifying milk. The program is expected to be fully operational by May 2021, and incentives will be tested for one year. IDFA applauds USDA for employing innovative techniques to help make nutritious foods more accessible for low-income Americans in partnership with an esteemed organization in the Baylor University Collaborative on Hunger and Poverty.
“As Congress considers the appropriations bills to fund USDA programs in the next fiscal year, IDFA strongly encourages Congress to significantly increase the level of funding beyond the current $1 million for this important program. As a bipartisan effort embraced by Congress and the Administration, the Healthy Fluid Milk Incentive program is a ray of light in our battle against food insecurity and undernutrition.”