Dairy refs make some good calls with their Super Bowl-themed digital ads

With Super Bowl Sunday weekend arriving, Dairy Management Inc. is using the opportunity to take its Undeniably Dairy campaign to the next level. DMI has created two entertaining 30-second spots that will be running and promoted on Facebook through the weekend. They’ll take you inside the “diary replay booth,” as the refs call penalties and make sure everyone is on the up-and-up.

The videos are designed to help raise awareness about the Undeniably Dairy campaign, which helps to build trust in and show the relevancy of dairy. Super Bowl is a great American cultural moment that can help remind people how great dairy foods are during the big game and every celebration. I mean, who isn’t going to have cheese somewhere in their game-day spreads?

Here are the two ads DMI is running, and try to make sure you don’t get called for Roughing the Queso this weekend, mmmkay:


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