Animal welfare is an ever-increasing concern for consumers

Dairy Calf and Heifer Association’s (DCHA) March 9 webinar features “Consumer Perceptions and Animal Welfare Considerations.” This free, one-hour educational offering starts at 1 p.m. Central time.

Marissa Hake, director of animal welfare and sustainable farming at Fairlife, LLC, will provide a thought-provoking talk during this webinar. Animal welfare is an ever-increasing concern for consumers. In a world where individuals have endless dietary options and choices, those involved in production agriculture must build consumer trust around today’s farming practices. Animal welfare and calf care specifically are highly sensitive topics for consumers. Hake will discuss consumer insights around production animal agriculture and dive into specific future considerations for management, diet, health treatments, housing and more.

Hake, a Michigan State University graduate, earned a bachelor’s degree in animal science, master’s degree in public health and Doctor of Veterinary Medicine degree. Her interests include youngstock care and handling, on-farm protocol and culture development, and animal welfare. She is passionate about communicating with consumers regarding modern agriculture practices and technologies through her personal social media accounts – @CalfVet on Facebook and @CalfVet_ on Instagram. She lives with her husband Travis and their son McCoy in northwest Ohio where they cash-crop farm and raise wean-finish pigs, replacement heifers and beef cattle.

To register for the webinar, go to: https://bit.ly/TechMixWebinar and follow the prompts. As the webinar approaches, you will receive an e-mail with information on how to log in to participate.

DCHA submitted a Registry of Approved Continuing Education (RACE) application for this DCHA webinar. Approval gives veterinarians the opportunity to earn one CE at no cost.

This webinar is sponsored by TechMix.

If you are a DCHA member and cannot attend the live program, you may access the webinar through DCHA’s online Member Center. This is a new DCHA member benefit. To access the webinar, DCHA members will need to visit https://calfandheifer.org/login and enter their username and password.

For more information about DCHA’s webinars, e-mail Sue Schatz, DCHA member services director, at: sue@calfandheifer.org. Follow DCHA on social media or visit the DCHA website to learn about future webinars.

The Dairy Calf and Heifer Association (www.calfandheifer.org) was founded in 1996 based on the mission to help dairy producers, calf managers and those professionally focused on the growth and management of dairy calves and heifers. With a national membership of producers, allied industries and research leaders, DCHA seeks to provide the industry’s standards for profitability, performance and leadership, serving as a catalyst to help members improve the vitality and viability of their individual efforts and that of their business.