Webinar will cover consumer insights on modern farming practices and building trust
The June 13 Dairy Cattle Reproduction Council webinar features “Earning Consumer Trust in Modern Dairy Practices.” Scheduled for 2 p.m. Central time, Amy te Plate-Church, The Center for Food Integrity director of account management, will provide consumer insights on modern farming practices and building trust.
Rather than conveying facts and figures with consumers, te Plate-Church says it more effective to share values. For example, find a value that you both share, such as having safe food. Then, explain how you produce and market milk that is nutritious and safe for consumers.
CFI research shows that consumers trust values more than facts. “Shared values are three to five times more important in building trust than sharing facts or demonstrating technical skills and/or expertise,” said te Plate-Church. “Think of Theodore Roosevelt’s quote. ‘No one cares how much you know until they know how much you care’.”
During the webinar, te Plate-Church will help participants gain better communication skills through a three-step engagement process. First, listen — without judgement. Second, ask questions to invite dialogue. And third, share your perspective through values.
To register for this webinar, go to: www.dcrcouncil.org/webinars and follow the prompts. As the webinar approaches, you will receive an e-mail with information on how to log in to participate. If you are a DCRC member and cannot attend the live program, you may access the webinar at dcrcouncil.org.
The Dairy Cattle Reproduction Council is focused on bringing together all sectors of the dairy industry — producers, consultants, academia and allied industry professionals — for improved reproductive performance. DCRC provides an unprecedented opportunity for all groups to work together to take dairy cattle reproduction to the next level.