Elsie’s back in the great Buckeye state with joy, optimism and a whole line of products
Borden, an iconic dairy brand since 1857, is proud to announce its triumphant return to Ohio after a 24-year absence in the market. All of Borden’s classic white milks and delicious flavored drinks are now available at retailers across the state. Other Borden products will be available later this year.
As Borden reemerges with new leadership and an optimistic vision to bring its nutritious and delicious dairy products to more families, Ohio became an important part of the company’s expansion strategy.
“Ohio played a significant role in Borden’s history, so we are overjoyed to return and receive such incredible support from the community,” said Chief Executive Officer Tony Sarsam. “We look forward to winning Ohioans back with our tasty and wholesome products.”
Borden will operate out of two plants, located in Cleveland and Cincinnati, with approximately 350 Ohio-based employees. Borden products are being sold at Marc’s, Dave’s Markets, Hometown Markets, Simon’s Grocery, Bi-Rite, Circle K, Walgreens, CVS, Big Lots, Menards, CFM, Seven Eleven, True North, Pilot and hundreds of independent c-stores and gas stations.
Founded in 1857 by Gail Borden, Jr., Borden is a heritage American brand that produces more than 35 wholesome and delicious products enjoyed by millions of people every day. Borden was the first company to develop a patent for the process of condensing milk, as well as the first company to use glass milk bottles. In 1936, Elsie became America’s favorite spokes-cow and was recognized in 2000 by AdAge as one of the top 10 advertising icons of the 20th century. Today, Borden is headquartered in Dallas and operates 13 milk processing plants and nearly 100 branches across the U.S. that
produce and distribute nearly 500 million gallons of milk annually for customers in the grocery, mass market, club, food service, hospitality, school and convenience store channels. The company’s People First culture has inspired decades of loyal tenure among hundreds of the 3,300 people Borden employs. In 2019, Borden landed the No. 16 spot on Forbes’ list of America’s Most Reputable Companies, highlighting the company’s well-earned trust amongst consumers. For more information, visit bordendairy.com.