Sales promotion enables support of dairy industry’s future
Recognizing the importance of fostering the next generation of the dairy industry, DeLaval presented a $10,000 donation to the National 4-H Council to support the National 4-H Dairy Conference during the conclusion of their 2018 event. This donation not only helps youth attend the annual Dairy Conference at World Dairy Expo, but also enhances programs and leadership opportunities for 4-H dairy youth throughout the year.
“It’s so important for our industry to invest in its future in this way,” says Fernando Cuccioli, DeLaval Regional President, North America Market Area. “We’ve seen firsthand the lasting impact that 4-H has on dairy youth, and we are proud to support these learning opportunities.”
Delaval is celebrating 35 years of supporting future generations of dairy producers and professionals. 2018 is the third year that dairy producers across the United States have enhanced the sponsorship through their purchases of select milk quality solutions. “We can’t thank our loyal customers enough for their involvement in this donation,” Cuccioli says.
Scholarships, increased conference attendance and higher-caliber speakers are just a few of the ways conference organizers plan to use the donation. Rel Seykora, National 4-H Dairy Conference Secretary confirms, “We’ll be able to keep strengthening our endowment and sustain the conference long-term. We’re incredibly grateful to DeLaval for the lasting impact this will have on the youth who attend our conference.”
DeLaval is once again the highest-level sponsor of the National 4-H Dairy Conference. More than 180 youth from across North America attended the 2018 event, held September 30 through October 3. Seykora says the National 4-H Dairy Conference is the place where leading dairy youth from across North America can come to interact with one another and build industry bridges that will last well into the future.