Education is a ‘grate’ way for Dairy Farmers of Wisconsin (DFW) to create advocates for Wisconsin Cheese through the retail channels as, per IRI, 25 percent of grocery store cheese sales are handled by trained deli or specialty department staff. When consumers add Wisconsin Cheese to their grocery carts, it’s a win for Wisconsin dairy farmers and the consumer.
It’s not a coincidence that specialty cheese has exploded in popularity as consumers have begun to expect more transparency in the food system. People want to know what’s in their food and how it’s being made, and that
Through these retail spokespersons is the opportunity to elevate perceptions of Wisconsin Cheese while increasing trial and sales by arming key retail influencers with educational resources. The continuing efforts to educate, influence and tell the Wisconsin story builds demand for the milk farmers produce.