Episode 2 of The Dairy Download podcast answers the big question: Who’s Got Milk?


Have you tuned in to The Dairy Download, the hit new podcast from IDFA and Blimling and Associates?

The big question in Episode 2 is: Who’s Got Milk? Phil and Kathleen talk about the return of the iconic Got Milk? campaign with MilkPep CEO Yin Woon Rani. In the first commercial, Olympic gold medal swimmer Katie Ledecky paddles across a pool with a glass of chocolate milk on her head without spilling a drop—but in how many takes? Listen and learn how the new Got Milk? campaign is hoping to appeal to families and kids during this new normal.

Next, Phil and Kathleen talk with Michael Flood, president and CEO of the Los Angeles Regional Food Bank, about how demand for food from hungry and food insecure Angelenos is “through the roof” due COVID’s drag on the economy. Distribution of dairy products, says Flood, is up nearly ten-fold. Finally, hear from Patti Montague, CEO of the School Nutrition Association, about how the nation’s school meals professionals are using creative methods to get milk and other healthy foods to students.

You can find The Dairy Download for free wherever you find your podcasts—on Apple Podcasts, Stitcher, Spotify, Google Podcasts, and Pandora—or you can listen by visiting www.idfa.org/thedairydownload. New episodes will automatically publish every other week on Thursday mornings.

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