Erie County Ag Society to introduce elite dairy cattle show

Erie County Agricultural Society

The North American Open Dairy Cattle Show is planned for this October

The Erie County Agricultural Society is proud to announce the newly established North American Open Dairy Cattle Show this October on the Fairgrounds in Hamburg, NY. The event will begin on October 13th and run through October 18th, with scheduled show dates running from October 16-18. It will be open to exhibitors from both the United States and Canada.

Jessica Underberg, the CEO of the Erie County Agricultural Society said, “shows such as this are very important to the dairy industry.” According to Ms. Underberg, “Cattle show rings across the country have gone dark over the last few months as a result of COVID-19. With a deep-rooted commitment to agriculture and recognizing the fact that dairy is New York’s #1 agriculture commodity, we are optimistically planning the North American Open Dairy Cattle Show.” She added, “this show directly aligns with our Mission Statement and is a natural fit for the staff that come from backgrounds in the dairy and livestock industries.”

Alicia Lamb of Oakfield Corners Dairy stated, “The cancellation of multiple national level shows in 2020 has eroded the market value of our elite show type cattle, and the ability to exhibit at the North American Open Dairy Cattle Show will help to increase that value as we move into 2021 and beyond.” She also said, “creating an outlet for marketing and exhibiting provides cattle exhibitors a ray of optimism in a year that has been riddled with so much negativity. As breeders and exhibitors, we enjoy showing and competing against the highest quality cattle in the world, and this show opens that door.”



The necessary health guidelines outlined at the time of the event by New York State, Erie County and the Center for Disease Control will be followed.

Breed shows offered will be Red & Whites, Milking Shorthorns, Guernsey, Brown Swiss, Ayrshire, Jersey and Holstein. Entries will be accepted beginning August 1, 2020. For more information visit or follow North American Open Dairy Cattle Show on Facebook. Call 716-649-3900 for more information.


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