Our state and national efforts are part of DFW’s continuing commitment to drive distribution and sales growth for Wisconsin Cheese and drives demand for our farmers’ milk. This campaign will drive online conversation and continue that conversation at retail and restaurants like Rocky Rococo’s and more. DFW shipped signage and point of sale materials to over 193 locations throughout Wisconsin like Piggly Wigglys, Sendik’s, Trig’s and Metcalf’s locations, as well as many cheese companies and independent cheese shops.
Through DFW’s targeted media outreach, the promotion is already receiving major media buzz. With features already in Food & Wine, Travel & Leisure, Foodsided and more, DFW and Wisconsin Cheese are getting major media
Now through January 31st, you can nominate and surprise a cheese-obsessed friend, sibling, significant other, or coworker to receive one of 500 limited-edition gift boxes from Wisconsin, The State of Cheese®, just in time for Valentine’s Day.