Free online episodes offer insights to help producers make informed decisions

Professional Dairy Producers®


Professional Dairy Producers® (PDPW), announces the line-up of speakers for week 47 of The Dairy Signal™. This week’s presenters will share insights on managing the next generation of leaders in your business, as well as a look ahead at exciting dairy industry research and market news.

Dr. John Lucey, PhD, Director of the Center for Dairy Research, and Professor of Food Science at UW-Madison., will provide an update on research underway at the center and potential implications for the dairy industry.  Nicole Bettinger Zeidler, Consultant with Family Business Consulting Group, will share strategies for managing expectations and developing leadership skills of team members.

Dan Basse, Economist and President of AgResource Company, will return to The Dairy Signal to provide an update on agriculture and dairy markets and trends.

Developed by fellow dairy farmers from the PDPW Board of Directors, The Dairy Signal is a weekly series of free educational episodes offering insights and resources for fellow dairy farmers and other food system professionals throughout the value chain. The episodes air live from 12:00-1:00 PM CT each Tuesday, Wednesday, and Thursday; recorded sessions are available later in the day.

February episodes of The Dairy Signal are presented by Bremer Bank, a regional financial services company offering banking, mortgage, investment, wealth management, trust and insurance in Minnesota, North Dakota and Wisconsin.

On the Feb. 16 episode, John McHugh, Director of Public Relations, Kwik Trip, shared how the company has maintained its culture by focusing on customer service and quality as it has grown to more than 700 stores and 30,000 co-workers across several states.

Steve Van Lannen, President and Chief Operating Officer of American Foods Group, and Keith Lindsay, President and CEO, Salm Partners, provided a summary of the beef processing industry during the Feb. 17 episode. During their discussion, they shared how COVID-19 impacted processing plants and consumer demand while looking ahead at expectations for 2021.

Eric Snodgrass, Principal Atmospheric Scientist for Nutrien Ag Solutions, returned to The Dairy Signal on Feb. 18 to provide insights on current winter storms impacting the country, as well as an outlook on weather and soil moisture conditions as the winter months are wrapping up and moving toward the spring planting season.

Each live session offers attendees the opportunity to engage in open Q&A with the speakers through the newly-updated interactive platform.

Our dairy industry and lives are changing daily and our need for accurate business information is vital. Content on The Dairy Signal is updated as new information becomes available.

Here is a look at the upcoming presenters and topics:

Tuesday, February 23

Topic: The Center for Dairy Research is one of the premier dairy research centers in the United States.  Find out what the research team is currently working on and what the dairy industry has to look forward to down the road. Episode presenter includes:

  • Dr. John Lucey, PhD, Director of Center for Dairy Research, Professor of Food Science at UW-Madison

Wednesday, February 24

Topic: Tune in to learn how we can best prepare the next generation of employees and managers for success by developing their leadership skills while managing everyone’s expectations. Episode presenter includes:

Thursday, February 25

Topic:  Hear the latest news and analysis of agricultural markets and trends that will impact dairy producers and the ag industry. Episode presenter includes:

  • Dan Basse, Economist and President of AgResource Company

All Dairy Signal episodes are free and open to the public, with current and past episodes accessible through For more information, contact PDPW at 800-947-7379 or by emailing Follow along digitally in advance of and during the sessions by following @dairyPDPW and using #TheDairySignal on Facebook, Twitter, Instagram, and LinkedIn.

Professional Dairy Producers (PDPW) is the nation’s largest dairy producer-led organization of its kind, focusing on producer professionalism, stakeholder engagement and unified outreach to share ideas, solutions, resources, and experiences that help dairy producers succeed.

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