Fuel Up to Play 60, Chelan Fresh Collaborate To Increase Access to Nutritious School Food

Chelan Fresh Provides Portable Breakfast/Salad Bar Carts to Schools

Fuel Up to Play 60 and Chelan Fresh are increasing student access to more nutritious food choices, including dairy, in schools.

Chelan Fresh, one of Washington state’s largest suppliers of apples and pears and the nation’s largest provider of fresh cherries, will provide portable breakfast/salad bar carts to 15 Fuel Up to Play 60 schools in 11 states. Fuel Up to Play 60 is the nation’s leading in-school wellness program created by America’s dairy farmers through their dairy checkoff and the National Football League (NFL), with support from the U.S. Department of Agriculture (USDA).

More than 13 million U.S. students come from food insecure households that lack the means to regularly provide enough nutritious food[i]. The portable breakfast/salad bar carts are an innovative solution that will reach nearly 9,000 students, serving an estimated 1.3 million meals annually.

Research shows that improved nutrition, including daily breakfast, and increased physical activity can lead to improved academic performance. Eating breakfast at school can help kids be more attentive, behave better and achieve higher test scores.

“America’s dairy farmers and the dairy community are thankful to continue our longstanding relationship with Chelan Fresh and their growers, and to have their support in nourishing schools and communities through Fuel Up to Play 60,” said Pennsylvania dairy farmer Marilyn Hershey, who serves as chair of Dairy Management Inc., which manages the national dairy checkoff.

“This joint effort will provide more students across the country with access to nutritious meals in a convenient, on-the-go setting, giving them the nourishment they need to help fuel greatness.”

The carts will be provided to schools in Arizona, California, Indiana, Iowa, Louisiana, Michigan, South Carolina, Ohio, Oklahoma, Oregon and Washington for the 2018-19 school year.

Chelan Fresh began its support of Fuel Up to Play 60 in 2011 and has since provided more than $750,000 in funding and in-kind resources to increase student access to nutritious foods and increased physical activity.

“As one of the original supporters of the Fuel Up to Play 60 team, Chelan Fresh has been a leader in the produce industry ensuring kids try and continue to choose nutritious food items at school and at home,” said Mac Riggan, director of marketing at Chelan Fresh.

To learn more, visit FuelUpToPlay60.com and ChelanFresh.com.

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. The program additionally encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. As a result of the program, 14 million students are making better food choices and 18 million are more physically active. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

Chelan Fresh is a fruit marketing company representing over 300 family owned farms who are committed to growing premium apples, pears, cherries and several stone fruit varieties for demanding domestic and international markets.  Our fruit is grown in Central Washington where ample sunshine, gentle mountain slopes, fertile valleys and cool crisp air combine with the waters of the mighty Columbia River for ideal growing conditions.

National Dairy Council® (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC has taken a leadership role in promoting child health and wellness through programs such as Fuel Up to Play 60. Developed by NDC and the National Football League (NFL), Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. For more information, visit www.NationalDairyCouncil.org.