GEA makes $20,000 donation to benefit local Wisconsin FFA programs

Donation made possible through GEA World Dairy Expo ice cream booth

GEA North America is proud to present Wisconsin’s Dane County Agriculture Teachers Association with a $20,000 donation. This donation is made possible through the proceeds garnered by GEA’s ice cream booth at World Dairy Expo.

“GEA is a strong believer and supporter of agricultural education and FFA. We’re excited to present the Dane County Agriculture Teachers Association with our largest donation to date,” says Matt Daley, senior vice president of sales, milking and dairy farming for GEA North America. “We know this donation is a great investment in the future of agriculture and today’s youth.”

GEA has been running the ice cream stand at World Dairy Expo for 14 years. Each year they partner with the Dane County FFA chapters to staff the booth. FFA students help serve about 1,500 gallons of ice cream – an average of 600 servings per hour, for a total of 20,000 servings.

GEA has contributed more than $116,000 since 2004, benefiting these local FFA chapters thanks to the success of the ice cream stand.

How the donation is used

The Dane County Agriculture Teachers Association consists of FFA advisors and agriculture teachers in Dane County. The group uses their funds to support Dane County FFA chapters, agriculture education programs and the agriculture teachers.

Over the years, they have been able to use GEA’s donations for:

  • Educational displays, including a kiddie barn at the Dane County Fair and a fiberglass cow with a portable milking unit
  • Funding leadership conferences at state and national levels
  • Programs, such as Food for America
  • Scholarships

“My kids always look forward to working in the GEA ice cream booth and being up to their elbows in ice cream,” says Emily Klingbeil, Cambridge agriculture teacher.

The Dane County FFA chapters plan to continue improving educational experiences by investing in more tools to help share the agriculture story with this donation.

“We appreciate GEA’s support and look forward to moving our local FFA chapters forward and our ability to reach out to the public on a county and state-wide basis,” says Klingbeil.

GEA appreciates the generous support of World Dairy Expo exhibitors and Cedar Crest Ice Cream, along with the thousands of expo-goers who make a cup of ice cream a show tradition.

“The end result of a stop at the GEA ice cream booth at World Dairy Expo is a win-win,” explains Daley. “You get to enjoy a delicious cup of ice cream and know that all the proceeds go to bettering the agricultural industry.”


GEA is one of the largest suppliers of process technology for the food industry and a wide range of other industries. The international technology group focuses on process technology and components for sophisticated production processes in various end-user markets.

In 2017, GEA generated consolidated revenues of about EUR 4.6 billion. The food and beverages sector, which is a long-term growth industry, accounted for around 70 percent. The company employs almost 18,000 people worldwide. GEA is a market and technology leader in its business areas. The company is listed on the German MDAX stock index (G1A, WKN 660 200) and included in the STOXX® Europe 600 Index. In addition, the company is listed in selected MSCI Global Sustainability Indexes.Further information is available at