House introduces The Real MEAT Act


Bill to address misleading labels on alternative proteins

U.S. House of Representatives members Anthony Brindisi (D-NY) and Roger Marshall (R-KS) have introduced the The Real Marketing Edible Artificials Truthfully (MEAT) Act of 2019 to combat the rise of misleading labels on alternative protein products.

The Real MEAT Act will codify the definition of beef for labeling purposes, reinforce existing misbranding provisions to eliminate consumer confusion, and enhance enforcement measures available to the USDA if the FDA fails to take appropriate action.



Most importantly, the text of the bill states that “any imitation meat food product, beef, or beef product shall be deemed to be misbranded unless its label bears…the word ‘imitation’ immediately before or after the name of the food and a statement that clearly indicates the product is not derived from or does not contain meat.”

Lia Biondo, Director of Policy and Outreach issued the following statement:

“USCA members have played a critical role in the effort to ensure Truth in Labeling, not only on beef products Born, Raised and Harvested in the U.S.A., but also on alternative protein products. The Real MEAT Act satisfies part of USCA’s ask to USDA FSIS in its 2018 petition for rulemaking by defining ‘beef’ as a product that derives exclusively from the flesh of a bovine animal. USCA is pleased to see Rep. Brindisi and Rep. Marshall join the effort in establishing a federal beef definition and clear, transparent regulations governing the labeling of plant-based proteins, USCA will be urging co-sponsors in the House and bill introduction in the Senate. “

Read the full bill text:



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