What Dr. Cloud is offering us is an opportunity to “Confront our Business Future.” Now, I realize that the last four years have been difficult in the dairy industry, but, as a result, it’s more crucial than ever to focus and refine your operations.
Dr. Cloud discusses at length a process called “pruning.” He explained that all successful pruning begins with defining the standard you are pruning toward. If you don’t establish these standards, you risk two items: a.) continuing on items that you should be “pruning.” – or, just as bad, – b.) pruning items that actually help your business without realizing it. Thus, define your standard, whether it’s with employees, various cost controls or even minimum revenue levels.
Sometimes we just need to make a change. Naturally, none of us enjoys these types of changes, but as Dr. Cloud points out, we need to tell the recipient, “I’m not doing this to you. I’m making this change for me.”
What changes do you need to make in your business? You owe it to yourself, your employees and your results to implement these changes. I cannot tell you today exactly what they are in your business, but once you decide, don’t hesitate or stop from making the change, because, in the famous words of statesman Winston Churchill, “When you’re going through hell, just keep on going!” Please note he did not say to stay around long enough to learn the street names. I wish you the very best in identifying your Necessary Endings!
John Ellsworth of Success Strategies offers financial consulting to dairy and farming enterprises across the U.S. He may be contacted by email at [email protected] or by phone 209.988.8960. More information is available at www.success-strategies.com