McDonald’s hosted a McCafé Sustainability Journey Experience in downtown Chicago on Nov. 29. The event was designed to bring consumers to a Columbian coffee farm and show how McDonald’s is committed to making McCafé beverages sustainable, from the coffee to the milk to the cream made possible thanks to America’s dairy farmers. Illinois dairy farmer Amy Hildebrandt was on site with two coffee farmers from Columbia to talk about the sustainable practices on her dairy. Attendees were able to enjoy a McCafé latte or specialty coffee with milk. Dairy Management Inc., which manages the national dairy checkoff, has had a partnership with McDonald’s since 2009.
Dairy Management Inc.™ (DMI) is funded by America’s nearly 40,000 dairy farmers, as well as dairy importers. Created to help increase sales and demand for dairy products, DMI and its related organizations work to increase demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council, and the Innovation Center for U.S. Dairy.