InSight Dairy Series: Dairy marketing


Meeting to be held Thursday, January 17, 2019 in two locations

Dairy markets are historically the most volatile of the agriculture markets. They have been characterized by broad economic cycles, in which prices ebb and flow. To survive and thrive in the industry, it’s all about balance, managing the ebb and flow of dairy markets to secure long-term price stability.

UW-Extension Fond du Lac and UW-Extension Washington and Ozaukee Counties will each be hosting a one-half day “Dairy Marketing Insight” Meeting on Thursday, January 17, 2019. The morning session (10:30 am to 12:30 pm) will be held at American Legion Belgium Post 412, 665 Park Street, Belgium. The afternoon session (1 pm to 3 pm) will be held at UW-Extension Fond du Lac County, 400 University Drive, Fond du Lac.

Featured presenters will focus on various aspects of marketing. UW-Extension Dairy Economist Brian Gould is the featured speaker, presenting “How to Develop One’s Own Market Outlook,” including the review of available published forecasts, identification of important dairy data series to watch, and how to pull it all together. UW-Extension Dairy & Livestock Agents Tina Kohlman & Steph Plaster will discuss with attendees “Marketing Cows Rather Than Culling Cows for Her Second Career.”

The program is open to any individuals with interest regarding dairy marketing. There is no fee for the program; however, pre-registration by January 15th is strongly encouraged to ensure materials and light refreshments.

Detailed agenda and registration information for the Dairy Marketing Insight meeting can be found on the UW-Extension Dairy Team Calendar at Online registration for either session can be completed at

For additional information or to register for the meeting via phone or email, please contact UW-Extension Washington/Ozaukee County Agriculture Educator Steph Plaster at or 262.238.8288 or UW-Extension Fond du Lac County Dairy & Livestock Agent Tina Kohlman at or 920.929.3171.

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