John Ellsworth talks about a new way for dairy professionals to look at things

This week, in his discussion with Joel Hastings of DairyBusiness News, John Ellsworth of Success Strategies suggests taking a leaf from the playbook of none other than Coco Chanel, the founder of the famed fashion and fragrance brand. See what you don't like about your business and make plans to do the opposite. That often requires a new way of looking at things. Milk prices, feed prices and cost control... all can be managed if there is a plan.


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