Assignment Marks Kerrygold’s First Agency Partnership for Ongoing U.S. Public Relations Support
Weber Shandwick, one of the world’s leading global marketing solutions firms, has been selected to lead corporate and consumer communications in the U.S. for Kerrygold, an international brand of Ornua, the Irish dairy cooperative.
“We’re very proud of Kerrygold’s success in the U.S. To further build and shape our brand presence, we wanted a partner with deep appreciation and understanding of our heritage, including the way we work hand-in-hand with farmers to produce the butter and cheeses that consumers have grown to love. Weber Shandwick was that partner,” said Brian Cleere, Marketing Director at Kerrygold. “Their deep credentials in brand building, impressive history working with food commodity boards and collaborative spirit will help us further strengthen the Kerrygold brand across the United States.”
The new relationship marks the first time Kerrygold has partnered with a communications agency for ongoing public relations support in the U.S.
“The Kerrygold product line is beloved in the food community and growing in popularity with a wider set of U.S. customers,” said Janet Helm, chief food and nutrition strategist at Weber Shandwick. “We are thrilled to be working with Kerrygold to tell its story to an expanding following of consumers and food lovers in the U.S. We look forward to helping these and new audiences get to know Kerrygold’s products, dedicated and passionate farmers and the proud Irish provenance of the brand.”
About Weber Shandwick
Kerrygold dairy farmers are committed to the co-operative ideal; working together to produce only the very best grass-fed dairy products. Kerrygold cows graze freely on the fields of 14,000 small family farms; each one using unique dairy farming traditions passed down through generations of family. It is this grass-fed milk that delivers the rich tasting, higher quality dairy products that Kerrygold is famous for.
Today, consumers all over the world enjoy the unique taste of Irish grass-fed dairy. Kerrygold is currently the number one butter brand in Ireland, the number one butter and cheddar brand in Germanyand the number two butter brand in the USA.