Two strong organizations – one cooperative and one privately-owned company – have combined to form a new global leader in cattle artificial insemination genetics and farm management information.
Koepon Holding BV and Cooperative Resources International (CRI) announced their intent to merge last December. Now, following due diligence and votes by each organization’s board of directors as well as the member delegates of CRI, the business combination is complete. The newly formed organization is known as URUS.
“While URUS is a new name in the global agriculture industry, its roots run deep,” states Cees Hartmans, CEO. “The companies within the URUS family – AgSource, Alta Genetics, GENEX, Jetstream Genetics, PEAK/GENESIS, SCCL and VAS – have a history of serving dairy and beef producers across the world. Now, as part of this new organization, these companies are even better positioned to meet the future needs of members and clients.”
The formation of URUS, with its size and scale, makes possible a significant increase in investment towards products and services that will benefit producers across the globe.
“Together, we can focus on producing high-quality and healthy food while contributing to a sustainable, productive and profitable global dairy and beef industry.”
Formed in 2018, URUS (www.urus.org) is a holding company with cooperative and private ownership. URUS has strong roots in the global agriculture industry. This deep history is anchored by the companies that compose Urus: AgSource, Alta Genetics, GENEX, Jetstream Genetics, PEAK/GENESIS, SCCL and VAS. It’s also fueled by a worldwide team of professionals dedicated to providing dairy and beef producers with genetic and farm management information solutions that improve herd quality and productivity.