Leaders from across industries will gather to address the issues affecting the future of our food system.
Land O’Lakes, Inc. this week will host The Copernicus Project — an immersive, interactive experience at South by Southwest (SXSW) named in honor of Nicolaus Copernicus, who cracked the foundations of contemporary science with a helio-centric model of the solar system.
With three days of conversations and sessions with participants who bring diverse viewpoints – technology gurus, scientists, climate experts, entrepreneurs and nonprofit stakeholders – Land O’Lakes seeks to spark an open and honest conversation about the startling truths of our food production system. A special media-only preview is scheduled for Friday, March 8 and all events throughout the weekend are open to members of the media.
WHEN: Open Daily March 8-10: March 8, 12-8 p.m. | March 9, 12-7 p.m. | March 10, 12-5:30 p.m.
Media-only preview on March 8, 10-noon.
WHERE: Trinity Hall, 311 East 5th St. (500 feet from the Austin Convention Center)
- Padma Lakshmi, executive producer and host of Bravo’s Top Chef, who will join The Washington Post Live’s editorial program
- Annie Granatstein, head of WP Brand Studio, The Washington Post
- Nona Evans, president and executive director, Whole Kids Foundation & Whole Cities Foundation
- Alexis Glick, founder, GENYOUth
- Danielle Nierenberg, co-founder, Food Tank
- Mark Young, CTO, The Climate Corporation
- John Hartnett, CEO, THRIVE AgTech
- Frank Sesno, correspondent, anchor and Washington Bureau Chief, CNN (1984-2001; 2005-2009) and director, The George Washington University’s School of Media & Public Affairs
- Dr. Marina Walther-Antonio, Center for Individualized Medicine, Mayo Clinic
- Stewart Collis, senior program officer, Digital Agriculture Solutions, Bill & Melinda Gates Foundation
- Bob Reiter, head of R&D, Bayer Crop Science
VISUALS: Informative and interactive exhibits will include:
- An interactive art installation that lets guests provide their opinion on different agriculture and food issues.
- An immersive infographic experience that reveals shocking and empowering facts about biodiversity, agriculture, scarcity and our diets.
- A sculpture illustrating the interconnectedness of our food system and its effect on human health.
- Guests take on the role of a nanobot to explore larger-than-life food items and understand how technology is improving their everyday viability.