Land O’Lakes intros squeezable butter spread

The brand unveiled its new Soft Squeeze Butter Spread, which is made with such ingredients as canola oil, buttermilk, butter, cream and salt.

This is the first time the Arden Hills, Minn.-based brand has dipped into the squeeze bottle category, and its new easy-to-use spread pairs best when being used to cook fried eggs or as a topping for corn on the cob when grilling outdoors, the company said.

Land O’Lakes’ Soft Squeeze Butter Spread, which was created with the help devoted bakers to last-minute dinner-makers who tested it in their own kitchen, is now available for purchase at such retailers as Meijer, Publix, Hannaford, Piggly Wiggle, Acme, Demoulas, Food Lion, Harris Teeter, Hy-Vee, King Kullen, Shaw’s and Weis, for the suggested retail price of $3.99.

 

The product will be expanding to retailers nationwide by the end of summer, the company said.