America’s oldest family-owned creamery bringing its “better butter” products to more than 100 stores in South and mid-Atlantic regions
Minerva Dairy, America’s oldest family-owned creamery, will now have its products available in nearly a hundred Whole Foods Market locations spread across the country’s South and mid-Atlantic regions.
“We’ve focused recently on expanding availability of our products, particularly in the Southeast,” explained Venae Watts, who with her brother, Adam Mueller, represents the fifth generation of Minerva ownership. “With this expansion into other Whole Foods Market stores, we’ll be reaching many more consumers who are interested not only in their food’s ingredients, but also in how that food is made and who makes it,” Watts said.
Demand for Minerva products has risen recently, in part due to the increased amount of home cooking that has resulted from the coronavirus pandemic. To keep up, some old hands from the fourth generation of Minerva ownership came out of retirement to help out the fifth generation. The kids from the sixth generation also have stepped up. “Everyone has pitched in, three generations strong,” Watts beamed.
Minerva Dairy products are either packaged in 8-ounce cartons (containing two 4-ounce sticks) or wrap enclosed in 1- or 2-pound hand rolls.
For more information about Minerva Dairy, visit minervadairy.com.