My Dairy Dashboard earns Ag Data Transparent seal

My Dairy Dashboard becomes first livestock company to receive Ag Data Transparent certification

My Dairy Dashboard, a data-visualization tool for dairy producers, earned the Ag Data Transparent seal after completing a required certification process. A multi-organization and company project, Ag Data Transparent was created to provide transparency, simplicity and trust in data collected through ag precision technology. As more and more data is collected and utilized on farms across the country, ensuring proper ownership and use is a priority for companies and a concern for farmers.

“Our chief objective at My Dairy Dashboard is to enable dairy farmers to improve their operations by presenting visual trends of their data so they can make better decisions, faster,” Mitch Norby, My Dairy Dashboard CEO said. “In order to do this, we process and store sensitive data about their operations. We want farmers to know that we take the responsibility of handling and safeguarding their data seriously.”

The certification My Dairy Dashboard received is based on a third-party, not-for-profit evaluation that allows companies that engage in, and collect, agricultural data to align to industry-wide principles to build trust with users of ag precision technology. Among these core principles, transparency in data collection, access, use, portability, availability and retention are all required.


“We know that My Dairy Dashboard must be a good steward of our clients’ data,” Norby added. “When we launched the company in May of 2017, we were very happy to find that Ag Data Transparent had already developed their set of core principles and provided a means to become certified.”

Todd Janzen, Ag Data Transparent administrator, congratulated My Dairy Dashboard for their leadership within the livestock industry. “From small startups to large multinationals, there are a number of companies in the livestock industry collecting and using livestock data,” Janzen said. “Livestock farmers, like all farmers, care about who collects their data. We appreciate that My Dairy Dashboard understands the benefit of being Ag Data Transparent certified.”

Learn more about My Dairy Dashboard at