Dairy farmers donating more than $5 million to food banks across Canada to help those in need
Targeting millennial and gen-Z consumers as well as the broader population, 'Here for Canada' demonstrates how real Canadian dairy farmers are working through difficult conditions to ensure the quality, safety and reliability of Canadian dairy.
"Dairy farmers are working harder than ever to help feed Canadians at one of the most formidable times in our history, while maintaining their rigorous commitments to milk quality, food safety and responsible production practices," said Pamela Nalewajek, Vice-President, Marketing, DFC. "We wanted to highlight Canadian dairy farmers' exceptional efforts to provide consumers with high-quality Canadian dairy in this challenging environment."
The two-week campaign will launch April 23rd and run until May 5th and will consist of television and digital ad placements in both English and French.
To view the campaign videos, click here.
ABOUT DAIRY FARMERS OF CANADA
Dairy Farmers of Canada is the national policy, lobbying and promotional organization representing Canadian dairy producers. DFC strives to create stable conditions for the dairy sector in our country. It also seeks to maintain policies that promote the sustainability of Canadian dairy production and promote dairy products and their health benefits.