The importance of increased collaboration across the dairy community, defending the good name of dairy foods, and pursuing innovative new marketing strategies were key themes this week here at the National Milk Producers Federation’s 101st annual meeting, where 800 attendees heard from their policy and promotion organizations on how to create more opportunities for the U.S. dairy industry.
Hosted jointly by NMPF, the National Dairy Board and the United Dairy Industry Association, this year’s event was themed “We Are Undeniably Dairy,” building on a campaign launched earlier this year that celebrates dairy’s undeniable goodness in the areas of nutrition, sustainability and community involvement. NMPF’s leaders, in their remarks to members, stressed the need for America’s dairy companies to do more in collaboration with other marketing cooperatives.
“We have to stop looking at other U.S. cooperatives as if we’re competitors,” said NMPF Chairman Randy Mooney in his remarks. “We have to recognize that in a globalized dairy market, our competitors are outside of America’s borders, and we have to work together to fight for a larger share of those markets.”
NMPF Chairman Randy Mooney (far left) moderates a panel about the future of the industry with (from left) Pete Kappelman of Land O’ Lakes, Inc., Melvin Medeiros of Dairy Farmers of America, Ken Nobis of Michigan Milk Producers Association, Leroy Plagerman of Northwest Dairy Association/Darigold, and Neal Rea of Agri-Mark, Inc.
Trace Sheehan, co-producer of the documentary “Food Evolution,” was the meeting’s keynote speaker. He shared his experience working on the film, which centers on the contentious debate over genetically modified organisms (GMOs). Later that evening, attendees were invited to a screening of the documentary and a question-and-answer session with Sheehan.
In other meeting news, NMPF’s annual cheese contest was won by a pepperjack cheese made by Michigan Milk Producers Association in its Middlebury, Ind., processing plant. NMPF’s member cooperatives submitted a record 194 entries, totaling 3,070 pounds of cheese products.
Also this week, NMPF welcomed four new members to its Board of Directors: Tom Beringer of Bongards’ Creameries, Leon Berthiaume of St. Albans Cooperative Creamery, Brad Nosbush of First District Association, and Brian Rexing of Dairy Farmers of America. NMPF also recognized retiring board members Ralph McNall of St. Albans Cooperative Creamery and George Mertens of Dairy Farmers of America for their contributions to the industry.
Dairy Farmers of America’s communications team scored several awards in NMPF’s annual communications competition, including the top “Communicator of the Year” award.
NMPF’s Young Cooperator Program hosted its own full day of speakers on topics including food marketing trends, optimizing dairy cattle feeding, and how to manage farm ownership transitions between generations. The 2018 YC Advisory Council also selected its leadership for the upcoming year. Justin and Jennifer Malott of Smithsburg, Md., who are members of Maryland & Virginia Milk Producers Cooperative Association, were elected as the new Chaircouple. Josh and Emily Reinhardt of Red Bud, Ill., members of Prairie Farms, were elected Vice Chaircouple, and Nate and Jenny Elzinga of Zeeland, Mich., members of Michigan Milk Producers Association, were elected Secretary Couple.