Paul Peetz Adds Experience To Lely Team

Lely North America is proud to welcome Paul Peetz to its team. Recently named the Milking Technology Manager, Peetz brings more than 20 years of experience working within the dairy industry to the Lely team.


Born and raised on a dairy farm in Wisconsin, Peetz received his bachelor’s degree in Science-Agricultural Mechanization in 1987. He entered the dairy industry as a Division Sales Manager for Hanley Implement. Most recently, Peetz was the Territory Sales Manager for Milkrite Interpuls, a position he had been in since 2012.

“I think robots are the future,” said Peetz when asked about his decision to join Lely North America. “From what I can tell, Lely has the robot portion of milking figured out better than anybody.”

Peetz will focus a lot of his work on how dairy producers can fully utilize the information generated by the milking robot. Citing the many capabilities it offers, he wants to narrow down what data is most important for producers to pay attention to and why they are important.


“I think the robot gives us the ability to milk a cow just like my grandfather would have,” Paetz said. “The robot offers the ability to see, hear and feel how each individual cow is responding. It takes us back to the individual cow rather than seeing them as groups of cows without higher costs for time or labor.”

Lely, founded in 1948, is working toward a long-term, enjoyable and profitable future in the agricultural sector. Lely is developing concepts that enable the dairy farm sector to work in an energy neutral fashion. Every day we inspire people to bring innovative solutions to our customers, from advice to support in executing the choices they make. Lely has been a leading company for years in selling and servicing automated milking systems. The Lely Group operates in more than 60 countries and employs 2,000 people.