Perry’s Ice Cream Selects The Martin Group as strong strong Agency of Record for Company’s 100th Anniversary Communications Campaign
Iconic Western New York Brand Names Leading Integrated Communications Firm to Brand and Promote Centennial Year
Akron, N.Y. – Nov. 28, 2017 – Perry’s Ice Cream, a fourth-generation, family-owned ice cream company headquartered in Western New York, today named The Martin Group (TMG) as its Agency of Record for the company’s historic 100th anniversary promotional campaign.
Since Perry’s Ice Cream’s inception in 1918, the Perry Family has grown the iconic Western New York brand into a household staple with number one market share throughout Upstate New York. To generate excitement around the 100th anniversary celebrations, which will include various limited-edition product launches and special events, TMG’s branding, public relations, digital and social media specialists will help develop and execute a dynamic and highly-integrated marketing communications initiative.
TMG first engaged with Perry’s Ice Cream for the launch of their 2017 Sabres-themed flavor, “Let’s Dough Buffalo!™.” Public relations and social media strategy and tactical execution helped to drive above average initial sales for the limited-edition flavor.
“As a fourth-generation Western New York company, it was important for us to align with an agency that exhibited similar values and a shared vision for honoring this business milestone,” said President and CEO of Perry’s Ice Cream Robert Denning. “Our 100th year marks a historic moment for our company, and we look forward to celebrating with our team members, customers and generations of consumers who have been part of our success story. Additionally, this is a huge opportunity to look forward to our next century of business and introduce Perry’s to a growing audience in new markets.”
While much of Perry’s 100th anniversary plans have not yet been revealed, Perry’s Ice Cream lovers can expect past fan favorites to make a reappearance starting in the spring of 2018. Additional celebratory events will occur throughout year, concluding on November 13th, 2018 when the brand officially turns 100 years old.