Devoted to the simple things in life, Moore is anchored with home, family and tradition. These three pillars of life continue to influence his defiant traditional country style, aligning well with the toughness and heritage of the Mahindra ROXOR.
ROXOR off-road vehicles will be powering Justin Moore’s 2019 Late Night & Longnecks Tour. The Valory Music Co. artist is combining two of his favorite passions with this new partnership: country music and rolling through the outdoors in style.
“Throughout my career, I’ve been fortunate to team with brands that directly align with my lifestyle,” stated Justin Moore. “In teaming with ROXOR, we are excited to be doing it once again. From the people of ROXOR, to the product they’re turning out, I couldn’t be more excited to be a part of their family. In turn, we are proud to welcome them into ours.”
ROXOR and Moore are both hard-chargers and are forging their legacy as there will soon be thousands of ROXOR soundbar’s playing Moore’s hits across North America. Fans can expect to see Michigan-made, ROXOR vehicles prominently integrated into Moore’s tour both behind the scenes and in front of the fans.
“The ROXOR partnership with Justin Moore brings two high-energy and growing brands together,” stated Richard Ansell, Vice President of Marketing. “The fan bases of Justin and ROXOR are incredibly passionate and we’re excited to grow together with integrated promotional efforts, concert tie-ins, and experiential events.”
ROXOR starts at $15,999 and the newly launched ROXOR A/T (automatic transmission) starts at $18,999.
For more information on the new ROXOR, visit www.roxoroffroad.com and follow ROXOR on social media via facebook.com/roxoroffroad and @roxoroffroad on Twitter and Instagram.
For more information and dates of Justin Moore’s Late Nights & Longnecks tour, visit www.justinmooremusic.com.