Setting the GUINNESS WORLD RECORDS™ for the World’s Largest Cheese Board in Digitally Fabricated Custom Barn

WHO:	The Dairy Farmers of Wisconsin will be setting the GUINNESS WORLD RECORDS™ for the “WORLD’S LARGEST CHEESEBOARD.”
WHAT:	Nearly TWO TONS of artisanal Wisconsin cheese will be artistically displayed on a show-stopping 35x7ft custom cheese board- to officially set the new World Record and show the world the amazing breadth of the many award winning cheeses in Wisconsin. In fact, Wisconsin’s cheesemakers produce 48% of all specialty cheese made right here in the USA- including over 600 cheese varieties, types and styles! Masterfully plated cheese will be given out to the first 2,000 guests in line to witness cheesy history made. No cheese will be wasted as spectators can enter a cheese for donation raffle, in which 100% of the proceeds will go directly to the Great American Milk Drive and the remaining cheese will be donated to the Second Harvest Foodbank, both benefiting families in need. ** Email/phone interviews with cheese makers and brand representatives are available upon request.
WHEN:	Tonight, Wednesday, August 1^st from 6PM -8PM
WHERE:	Inside a life-size, digitally fabricated custom barn (using CNC technology)—at Concerts on the Square in Madison, WI
ABOUT:	Wisconsin produces 48 percent of the specialty cheese in the U.S. and wins more national and international cheese awards than any other state or country. In fact, Wisconsin was the first state to establish cheese grade standards, and also the first to require that every cheese plant be overseen by a licensed cheesemaker. In addition, Wisconsin is the only place outside Europe where one can pursue an elite Master Cheesemaker certification. You’ll Know It’s Ours When You See the Mark. For more information, visit the website at WisconsinCheese.com.